LunaTalk

LunaTalk main image

LunaTalk is your personal AI chat partner for practicing real-life Japanese. Dive into natural conversations, save new vocabulary to your custom list, and adapt your learning experience with adjustable levels and styles. Luna makes daily Japanese practice simple, fun, and motivating for learners of all levels.

The Challenge

  • Problem: Traditional language learning methods often lack opportunities for natural, judgment-free conversational practice, leading to stagnation in spoken fluency and motivation.
  • Situation: Learners struggle to find affordable and flexible ways to engage in authentic Japanese dialogues, frequently feeling intimidated or bored by rigid curricula.
  • Necessary: To create an accessible, adaptive AI-powered platform that simulates real conversations, encourages consistent practice, and provides personalized feedback to overcome learning plateaus.

The Goal

  • Objectives: Develop an intuitive and engaging AI chat application that simulates natural Japanese conversations. Provide personalized learning paths and vocabulary management. Increase user confidence and fluency in spoken Japanese.
  • Metrics: Average daily session duration, number of vocabulary words saved per user, user retention rates (especially for repeat conversations), self-reported confidence improvements.
  • Impact: Enable users to practice Japanese speaking consistently and effectively, bridging the gap between theoretical knowledge and practical application, fostering a lifelong love for the language.

Our Approach: The Double Diamond Journey

Mia Design Studio Design Process Flow

Our approach is guided by the Double Diamond framework, ensuring a thorough exploration of the problem and a focused delivery of solutions.

1st Diamond: Problem Discovery & Definition

Discover: Explore and Understand

We begin by deeply understanding the challenge through broad exploration.

Ideation & Conception: To define the core concept of an AI conversation partner for language learning.

Activities: Brainstorming AI interaction scenarios, initial feature conceptualization (e.g., vocabulary saving, level adjustment), competitor analysis of language apps. | Role: Led concept generation, focusing on natural and effective conversational experiences.

Research & Discovery: To understand language learner pain points and AI conversational best practices.

Activities: Conducted interviews with Japanese learners of various levels, researched pedagogical approaches for language acquisition, analyzed existing conversational AI limitations. | Role: Conducted in-depth qualitative research to inform core app philosophy.

Define: Focus and Strategize

Insights from discovery are refined into clear objectives and a strategic direction.

Requirements Definition: To specify AI response logic, vocabulary management, and personalization features.

Activities: Defined conversational flows, outlined vocabulary saving mechanisms, specified learning level adaptation algorithms, drafted UI/UX for chat interface. | Role: Translated research into detailed functional and technical requirements for AI and app features.

2nd Diamond: Solution Design & Delivery

Design: Ideate and Create

We explore diverse creative solutions and build them out.

Title: Naming & Core Messaging

Purpose: To define the naming and core messaging that resonates with the user, drawing inspiration from key cultural elements.

Content: The concept for LunaTalk is deeply rooted in rich Japanese culture, including anime, city pop, and games. The project began with the charming character image leading to the selection of 'LunaTalk' as a memorable and friendly title. In this phase, a distinctive purple was established as the key color, setting the overall visual direction for the app.

Icon: Distinctive Visual Identity
LunaTalk Icon: Distinctive Visual Identity process image

Purpose: To create a distinctive and recognizable icon that embodies the product's essence, reflecting its friendly AI and Japanese learning focus.

Content: While a moon motif was chosen for the icon to align with Luna, a simple silhouette felt generic and lacked strong appeal, failing to convey Luna's unique charm. Therefore, we incorporated textures reminiscent of silver accessories Luna might wear, evolving the design into the distinct icon it is today.

Color: Harmonious Palette
LunaTalk Color: Harmonious Palette process image

Purpose: To establish a harmonious and impactful color palette that supports the user experience and evokes learning and friendliness.

Content: To enhance user motivation and create a friendly atmosphere, we conducted research into color psychology. Using Luna's distinctive purple as the base, we built primary and secondary color palettes, ensuring accessibility. This brought consistency and visual appeal to the entire app.

UI/UX: Intuitive Interactions
LunaTalk UI/UX: Intuitive Interactions process image

Purpose: To design intuitive and engaging user interfaces and seamless user flows, incorporating gamification and clear visual communication.

Content: To ensure users enjoy a visually and interactively pleasing experience, we integrated gamification elements into the UI/UX. Development proceeded based on initial concept sketches, but we encountered a challenge: too much text information created a chaotic impression. To address this, we significantly increased the use of icons to improve visual heuristics, resulting in a more intuitive and user-friendly chat interface.

Deliver: Refine and Launch

The chosen solutions are refined, launched, and continuously supported.

Testing & Refinement: To ensure conversational naturalness, accuracy, and user engagement.

Activities: Extensive beta testing with diverse language learners, AI response quality assessment, usability testing for feature adoption, bug fixing. | Role: Managed testing cycles and iterated AI models and UI based on user feedback and performance metrics.

Launch & Post-Launch: To release the app and continue refining based on live user data.

Activities: App Store Optimization (ASO), community engagement, continuous monitoring of conversational logs and user feedback for AI model fine-tuning. | Role: Coordinated launch and established a continuous improvement loop for AI and app features.

The Solution

LunaTalk Solution main image

LunaTalk provides a dynamic and private environment for Japanese conversation practice, accessible anytime, anywhere. Its adaptive AI, intuitive vocabulary saving, and customizable learning themes (e.g., 'city pop', 'anime') make it a powerful and personalized tool for learners of all levels. The minimalist design ensures a distraction-free experience, allowing users to fully immerse themselves in the conversation and focus on language acquisition.

Download on the App Store
Get it on Google Play

The Result

  • Outcomes: Achieved significant improvements in user engagement and conversational fluency, validated by increased daily active users and positive user feedback. Vocabulary retention rates showed marked improvement due to in-context saving features.
  • Solved Challenge: Successfully addressed the critical need for natural conversational practice in Japanese, providing a non-judgmental and infinitely patient AI partner that adapts to individual learning paces and preferences.
  • Impact: Empowered thousands of users to confidently practice spoken Japanese, transforming language learning into an enjoyable and highly effective daily habit, and fostering a strong sense of accomplishment among learners.

Feedback & Iteration

  • Feedback Collected: User feedback was continuously gathered through in-app surveys, direct email communication, and analysis of anonymous conversational logs to identify common user queries, areas for AI improvement, and popular chat themes.
  • Insights Gained: Key insights included a strong demand for more diverse conversation topics (e.g., business Japanese, specific cultural scenarios) and the effectiveness of short, daily practice sessions in maintaining user motivation and consistency.
  • Iterative Improvements: Iterative improvements involved expanding the AI's contextual understanding for broader topics and optimizing the vocabulary saving UI for quicker access and review.

Learnings

  • Key Insights: Gained profound insights into optimizing LLM responses for authentic language learning interactions, and the critical role of intuitive UI/UX in building user trust and engagement with AI-powered tools.
  • Challenges Overcome: Successfully navigated the complexities of integrating a robust LLM with real-time conversational features, ensuring low latency and maintaining natural dialogue flow across various proficiency levels.
  • Next Steps: Future iterations will explore integrating more advanced speech recognition for real-time pronunciation analysis, developing adaptive learning paths based on performance data, and expanding into other languages to replicate LunaTalk's success.

"LunaTalk has completely transformed my Japanese learning. It feels like I'm talking to a real person, and the ability to save new words instantly is a game-changer. My confidence in speaking has soared!"

Japanese Language Learner & LunaTalk User